From the monthly archives:

May 2008

Reality Versus Virtual Reality

by Alan Rider

Just got back from a motorcycle industry event in San Diego where I  got into a discussion with my friend Ty from Discover Today’s Motorcycling, a man whose job it is to promote the two-wheeled lifestyle in the media (now there’s a tough gig).
In the course of our conversation, he mentioned one of the biggest challenges he faces is how to get kids—and many adults too—to turn off the TV, put down the video game controllers, and get outside and throw their legs over a bike.
Which immediately made me think of one of our Guiding Principles here at

Reality kicks virtual reality’s butt every time!

Now, admittedly, I’m biased. I grew [...]

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